Why fleets choose
MetraFleet
Enterprise-grade tracking with real, hands-on support. Based in Indianapolis and built by people who have spent their careers in IoT and telematics — a platform that scales from 5 to 5,000+ vehicles, backed by a team that actually picks up the phone.
Built different, on purpose
Not a repackaged tracking app — an IoT platform, run by the people who built it.
IoT industry leader
Built on proven IoT infrastructure that processes millions of data points a day — real-time telemetry from any device, anywhere.
Custom solutions
Every fleet is different. We build custom integrations, tailored workflows, and the specific features your operation needs.
Device agnostic
Works with the hardware you already run — support for multiple GPS device makers and quick onboarding of new device types.
White-label ready
Put your name on it. Your logo, your colors, your app in the stores, your customers under your account — on the platform we build and run.
Real support
Talk to actual humans who know fleet management and IoT. Phone, email, and chat from people who care about getting it right.
Multi-company by design
Parent and child companies, dealers and divisions, each seeing its own fleet while you see all of them. Built in from day one, not bolted on.
Your brand. Our platform.
WL · PARTNERSSell fleet management under your own name
Telematics dealers, camera installers, and OEM partners can run MetraFleet as their own product. We handle the devices, the data, and the uptime. You own the customer.
Your app in the stores
A mobile app with your name, icon, and colors, listed in the App Store and Google Play. Same features as ours, updated when ours is.
Your portal, your domain
The web platform under your brand, at your address. Your customers log in to you, not to us.
Your customers, your hierarchy
Every customer sits under your account. See all of them in one view, keep each one's data to itself, and hand off a sub-fleet with a click when a customer wants their own login.
Any device, your price
Bring the trackers and cameras you already sell, or ours. Device agnostic means your margin stays yours.
Your integrations
Scoped API keys and webhooks feed your CRM, billing, or dispatch system, so the platform fits the business you already run.
Their data stays theirs
A customer can keep specific assets out of your view, and nothing crosses between customers. You see what you need to support them, no more.
Meet the founders
MetraFleet was founded by two people who have spent their careers building telematics and software for the trades. We started it to give fleets — from owner-operators to enterprises — the enterprise-grade tracking the big carriers have, with support that actually picks up the phone.
Dan Ambrose
Co-Founder & CEO
Dan brings nearly three decades in technology and telematics — building SaaS platforms and software for the trades. As CEO he sets MetraFleet’s product vision and runs the company day to day, focused on giving fleets enterprise-grade tools with the kind of hands-on support the trades rarely get.
John Payne
Co-Founder & President
John has spent his career in IoT and fleet telematics, building the relationships and partnerships that grow a platform. As President he keeps MetraFleet close to the people who use it, making sure the technology fits how real fleets actually operate.
Ready to take control of your fleet?
See MetraFleet running against your own fleet on a live demo. Thirty minutes, no slides — with the people who built the platform.
- A walkthrough on your vehicles, not a canned demo
- Straight answers on the devices you already run
- Talk to people who know fleets and IoT